In turn, PWA brings outstanding advantages for businesses:
Increase organic search traffic to capture new sales
One of the hardest tasks on the planet is to make customers know that your store exists. According to a recent survey, more than nearly 60% of search queries come from mobile devices. As a result, Google has shifted its priority to returning results for mobile-first websites.
In that situation, it’s best to help your business get more mobile traffic with mobile-friendly features. PWA can increase the ranking of websites by much faster page load times and consuming less device memory and network data.
Boost brand awareness to engage more with customers
Large businesses and brands have taken up most of the number of apps on customers’ screens. With the add-to-home-screen feature, PWA sites open the opportunity for small and medium businesses to put their brand on the home screen of more users. This ensures brand visibility and enhances the top position.
When using PWA, SMEs can expect much higher customer engagement. Customers add your PWA site after they’re sure your site has everything they need. This brings you one step closer to your customers. When the PWA is placed in their home screen, it’s easy for customers to see and remember your store as soon as they unlock their device. Specifically, user sessions on PWA sites are 78.25% longer than websites and apps.