2. Improve your product add to cart experience on mobile
With the same amount of traffic, Deloitte’s study points out that the percentage of add to cart on mobile is two times lower than on desktop, only 4.6% compared to 8%. Part of the reason is that it’s harder for visitors to browse and find the products they want on mobile devices.
But there is another reason that contributes to lower conversion rates on mobile. Most product pages are not optimized for mobile devices. The attention span of mobile users is very short, which means there is only a short amount of time to convince your visitors to make a purchase. To do this, you should hit them with the most convincing selling factors first.
Put the product image before the product title
People shop mainly based on sight. Think about how you would interact with an item in a brick-and-mortar store. You can pick it up, try it out, and check the price, but you may not have looked at the name of the product.
Images play a big role in mobile conversion optimization, helping to recreate the experience of handling products. Professional images show the product in a positive light and give your visitors a chance to check out the details and features. High-quality images also showcase the professionalism of your brand.
- Make sure you display high-resolution photos with lots of detail to attract customers
- Use clear product headings so customers can confirm that they are in the right place
Products in category pages
The arrangement of images on each category page is aimed to introduce as many products to customers as possible. It increases the chances of a sale, but don’t make the category pages too difficult for your visitors to scan.
Placing 1 product image per line is an unnecessary waste of space, while 3 images per line make it difficult for users to discern details and form a full impression of the product.
- Place 2 items on each line to create the perfect balance