Exclusive experiences that money can’t buy
Customers always want to feel like they are being offered something personalized and original. A VIP experience designed for a selected audience can make them feel much more special and privileged.
It’s the perfect mix to convey the wow feelings in omnichannel loyalty strategy and hit the customer’s sweet spot. Data-driven insights, once again, play an important role to understand which rewards appeal most to your high-value customers.
For example, the most desired offers for millennials are free to travel, SPA days, wellness treatments, event tickets, and exclusive shopping nights or weekends (according to a survey by The Drum).
In the fashion industry, merchants can reward top customers with early birds like early access to new collections, shop on the runway. Or you can offer quality advice such as face-to-face or virtual meetings with stylists, or store staff.