However fast the e-commerce growing, more than 80% of purchasing is still happening in brick and mortar stores.
This is because no convenience can replace the feeling of trust and satisfaction when a customer can see directly and touch a product.
In some product lines like fashion and accessories, for example, shoppers still prefer buying items in-store rather than online.
They want to touch, feel and try them on.
Though shoppers are in a habit of searching for an item online before buying, it’s unsure that they place an order right on the website.
Therefore, a physical store that customers can visit and buy things directly will build brand trust in them and make them feel more likely to come back.
Remember the role of a good Magento website and Magento POS?
These combined systems will come in handy especially when customers can check for the exact stock in real-time.
These simple things can boost your image greatly in the eye of your customers.
Physical stores also create high revenue since statistics show that customers who order online and pick up in-store, or exchange items in-store tend to buy extra things.
The in-store pickup seems to be one of the hottest features that e-commerce businesses offer these days, especially with COVID pandemic.
Remember that you can find this in only some of the advanced Magento POS systems.
It allows customers to start their buying journey online and finish it offline, as long as they are satisfied with the products and have a convenient shopping experience.
Besides, the in-store return is also a popular tactic of retailers since they realize that most of the customers find it so complicated and time-consuming to send back an item via mail or courier.
In both cases, when customers visit a brick-and-mortar store, most of them tend to buy extra things rather than their first concerned products.
One more reason why an e-commerce business needs a physical store is that face-to-face customer service is proved to boost sales.
Though customers now can search for information online, they’re still interested in receiving product advice from store staff.
A survey of Time Trade’s State of Report points out that 30% of customers want to get suggestions from sales assistants.
While 90% of them tend to buy after receiving a reliable recommendation from staff in-store.
Other keys factors that make physical stores become powerful compliments of e-commerce are that it saves time and money with better logistics, and boost traffic to the online shops.
The supply chain is always the Achilles’ heel of retailers, and it’s even more complicated regarding digital retail.
With the large scale of an e-commerce business, retailers must guarantee flawless operations of inventory management and order fulfilment over various localities.
A brick-and-mortar store will serve as a warehouse and a fulfilment center, which help retailers improve their distribution system.
Best of all:
Opening a physical store increases the number of visits to the e-commerce site, according to a report of Death of Pureplay Retail.
These factors significantly facilitate digital retail.