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If you are looking for a functional e-commerce platform, Magento ecommerce is a good option for you to consider. So what is Magento and why should you use it? All answers to these questions will have in this article. Let’s start now!

What is Magento?

Magento is a platform with built-in PHP, which helps programmers create eCommerce websites. It was released on March 31, 2008, by Varien and developed on Zend Framework.

Up to this time, there are hundreds of thousands of businesses using this open-source to start their online store including big ones like Nike, Samsung, etc.

In 2018, Adobe acquired Magento with a price of $1.68 billion to complete their commerce loop. This acquisition will also help Magento develop in the enterprise market.

Magento definition

According to LitExtension’s in-house data, in 2020, Magento was one of the three platforms that merchants migrated to the most, while only a minority of store owners chose other carts.

most popular migrated to ecommerce platforms in 2020

Magento has been listed as 1 of 10 leading eCommerce platforms for 2021 worldwide by Techliance.

Best eCommerce Platforms

2. Why use Magento?

For businesses and individuals who want to develop a long-term professional eCommerce site, you should think of Magento as a priority. Magento is the best open-source to build an online store. But the vital thing is it’s very professional and totally free. 

You just need to understand a little English and technology is absolutely able to build yourself a “monumental” site with this open source.

There are some basic features of Magento:

  • Product management: with many images, optional comment reviews on products, a favorites list, and inventory.
  • Category management: easy to find and select products by category
  • Inventory management: management of products left in stock, import, export …
  • Client account: account status, transaction history, preferred catalog, address, shopping cart …
  • Customer service: enhance the features, customer contact form; comprehensive follow-up, and email service.
  • Order Management
  • Payments: Many payment methods such as credit card, PayPal, Authorize.net, Google Checkout, support for external payment modules like CyberSource, ePay, eWAY, and more.
  • Search technology: fast, friendly, supports search on Google SiteMap
  • International support: multi-lingual and monetary
  • Promotional and marketing tools: coupons, promotions, and more.
  • Analyze and report: integrate with the Google Analytics service and provide multiple reports.

Omnichannel is the future of retail, so a lot of merchants select Magento ecommerce for their website, and then use Magento POS for their brick-and-mortar stores. Thanks to that, they can sell and manage their business from a centralized system.

However, what makes Magento different from other platforms are:

Open source – Highly customization

Magento not only offers flexible, scalable eCommerce solutions but also gives you the flexibility to customize. Also, it provides you the possibility to extend your platform to create unique and differentiated branded experiences. This platform has the ability to adapt well to change and has the potential to be modified to meet the requirements of shop owners.

Freedom to choose the hosting services

With Magento, eCommerce retailers are able to freely select the hosted platform of their choice without sticking with one hosting anymore. This provides great freedom for all online shopping businesses to have their own files and be selective with different Magento hosting companies.

Responsive mobile

Magento is good for keeping the standards of mobile web design. Both the free community edition and the enterprise version of Magento incorporate the HTML5 platform to maximize the mobile shopping experience. Consequently, your eCommerce store will always be optimized.

Magento mobile app will establish a fulfilling brand experience for consumers using their smartphones and mobile devices to connect anytime and anywhere.

Easy multi-platform integration

You can easily integrate third-party add-ons and modules to your Magento store.

This provider allows any modification without any restriction. The platform also allows shop owners to add Google Analytics and other such third-party integrations (like eBay, Paypal, Mail Chimp, etc.) to their site to aid in data analysis.

Your job is just to find out the best gadgets and “plug” in your store right away!

Increase Website Speed

Referring to page loading time, Magento is again the winner!

Actually, Magento has made a mission to make the fastest eCommerce stores in the world and it’s known for its power to produce a fast-loading web page as well.

And you probably already know that slow-loading pages will “sink” very fast. In many cases, the loss from the slow loading page can be seen immediately, which sometimes leads to unintended consequences.

Magento can surprise you with the performance of the platform itself due to the ability to customize as well as the trust it brings. Utilizing a PWA storefront can speed up your website even further and delight your customers.

SEO friendly

Magento is an SEO-friendly content management system – Magento SEO. It contains lots of SEO features like:

  • Search friendly URLs
  • Sitemaps
  • Layered navigation
  • Product Title
  • Keywords
  • Meta tags
  • Meta descriptions

In regards to SEO, Magento ecommerce is up to date with the latest SEO ranking factors. It provides great URL structure and meta-implementation options required for SEO. Magento also includes analytics for tracking web visitors. This is one of the most prominent features of Magento.

With more than 11-year experience in Magento with hundreds of large and small projects, we’re confident to assure that Magento is the perfect eCommerce solution for any business of any size.

If you want to learn more about Magento, you can consider this list of top 80 Magento blogs.

Read further: we also give you a full infographic about 10 reasons to choose Magento for business by Codeuridea.

why choose magento ecommerce

If you choose Magento to be your eCommerce platform, Magestore can help you set up a centralized retail system right on it. With our Magento eCommerce and POS system solution, you can sell and manage all your retail operations from one place. Book a free consultation with our experts and we can build the best-fit solution for your business.

Best Retail POS System

Optimize your business operations with our complete POS for Magento

  • Sell online or in your physical stores seamlessly with real-time data synchronization.
  • Sell everywhere from one platform with desktop or iPad devices, even without internet connection.
  • All data stay safely on your Magento website, and your POS doesn’t have to rely on third-party servers to work.
EXPLORE MAGESTORE POS
Kate N.

Author Kate N.

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Join the discussion 5 Comments

  • Steve ways says:

    Magento is one of the best E-commerce platforms built on open-source technology. Thanks for sharing the informative article.

  • Bob Smi says:

    Great job. Incredible information I found in this blog. Thanks for sharing this really great blog.

  • Ankit Sharma says:

    Magento is best suitable for B2B functionalities and in Magento 2.4.3 is release there is upgraded b2b module added.

  • Steve Ways says:

    Yes, Magento is getting evolved day-by-day and enhancing its quality of performance to keep up with the industry standards. Magento has brought a lot of enhanced and advanced features.

  • matt says:

    Magento saves us time and provides a great framework to utilize.

Leave a Reply

Best POS (Point of Sale) System

A complete omnichannel POS for Magento retailers
Sell online or in your physical stores seamlessly with real-time data synchronization.

Explore Magestore POS

What is Magento POS

A Magento POS (point of sale) system is software integrated with the Magento platform to synchronize data between your online and offline stores and facilitate retail operations. Magestore POS is a web-based and Magento-native POS which requires at least one Magento website to work.

Who needs Magento POS system

The Magento POS system is developed for retailers with both Magento eCommerce websites and physical stores, and want to use the Magento website as a centralized place to manage all sales data and sell both online and offline.

Some features of Magento POS system

A basic Magento POS can work as a cash register to create orders, add discounts and taxes, print receipts, and manage sales. But a complete Magento POS system can assist you with more advanced tasks, such as inventory control, supplier management, loyalty programs, etc.

Why use Magento POS

  • Magestore POS is native to Magento and is installed directly on your Magento backend without third-party plugins, to inherit all Magento's power.
  • You can use our Magento POS on multiple devices, web browsers and create unlimited accounts without extra fees.
  • All data stay safely on your side, and your POS doesn't have to rely on third-party servers to work.
  • You only need to pay once for the POS license and get full ownership of the solution.

45-minute Live Demo

Let us show you how it all works

After you complete the registration form & schedule a meeting with us, we'll contact to ask for your confirmation. This demo session is completely FREE & requires no commitments.

1. Where we'll discuss

We do screen sharing, so the demo will be conducted using Google Meet.

2. What we'll do

Our specialists will guide you through the POS solution and answer any questions you have. All to see if our POS system fits your business requirements.

3. What you'll get

  • A LIVE demo session to see how Magestore POS works
  • A FREE demo site to explore every product feature
  • A FREE consultation with our expert to discuss the best-fit solution for your business.

4. Additional information

  • A demo typically lasts for 45 minutes, but we can adjust the duration based on your needs
  • No preparation required but it's nice to have your requirements clear
  • Additional team members are welcome to join
  • If you want to see how Magestore POS works in reality, you can contact one of our customers and ask for their experience
  • Magestore doesn't do cold-calling, we only contact you on request.

Magestore | POS for Magento

About the Magento platform

1. What is Magento?

Magento is an open-source platform that helps retailers create eCommerce websites, released on March 31, 2008, by Varien and developed on Zend Framework. In 2018, Adobe acquired Magento with a price of $1.68 billion. There are currently about 270,000 eCommerce websites running on Magento in 2022.

2. Why do retailers choose Magento?

Most of our customers say Magento is speedy and more customizable than others; it is suitable for medium and large enterprises or fast-growing businesses with complex requirements/customizations.

Not sure if you're using Magento, check your website here!

3. What to do next?

  • If you are new to Magento or searching for eCommerce platforms, you can explore more about Magento in this article.
  • If you are looking for Magento website development services, please reach our dedicated service team here.
  • If you've already had a Magento website and are searching for a POS system, please close this pop-up and continue exploring.