Discoverability: ASO for native app and SEO for PWA
Native app pages cannot be indexed and listed in the search engine. Users can find your app through the app store or the app store’s website. There are a number of factors influencing app discoverability, and you can help people find your app faster with App Store Optimization (ASO).
ASO is the process to increase your rank in-store search results. It involves keyword research, writing an effective title and meta description, taking good screenshots, using relevant categorization, or reaching out to third parties for download and reviews, etc. However, all of these add extra time and cost to deliver your app to the market.
Unlike Native apps, PWA works like any website so it can be indexed in search engines. Compared to normal/responsive web pages, PWA has increased performance and engagement, helping your website rank better in search results.