After you have drawn a big picture of your customers from rich data, next you’ll need to understand customer insights and spot different trends, behaviors, and patterns. You should group your customers into different segments to create exclusives and offers that really resonate with them. This helps customers avoid the annoyance of receiving irrelevant offers.
- Have you updated your customer personas?
- Is your customer profile based on assumptions or research?
- What else can you do to have deeper insights into your customers such as their preferences, priorities, and goals?
You can conduct customer groups or one-on-one interviews to get their point of view. These details combined with data will provide clear direction to execute your online to offline strategy.
Software and solutions
Omnichannel operations can exist with hundreds of customer touchpoints, so an online to offline solution can be extremely complex or simple, depending on your approach. You need to ensure that your O2O solutions and systems have strong connections between processes to keep the data consistent.
Some Magento eCommerce solutions don’t need complicated integrations and can be quickly deployed across platforms using your existing eCommerce assets, but still increases customer engagement and boosts your online revenue.