Retail store planograms allow strategic product placement from a cross-merchandising point of view. For example, grocery stores often put milk and bread in the far back corner because they want customers to walk past other items and increase purchase volumes. So, it’s easier to plot these routes with a planogram. On the other hand, suppose there’s an item many customers come back to buy frequently. In that case, you can consider placing it near supplementary products to encourage customers to browse other items you want to up-sell.
3. Optimize visual merchandising display and in-store space
Planograms are especially useful for retailers or grocers with a wide range of products and categories from multiple vendors. For example, Walmart typically has 120,000 SKUs, and Target has 80,000 SKUs at a time. As a result, planograms are a source of data that helps you make better data-driven decisions.
For example, by looking at historical sales data and comparing that data with planogram flowcharts, you see which products are selling the most and where they are. You can do the same for slow-moving goods. Moreover, planograms allow your staff to view the product layout in the entire store and suggest creative changes to some corners in the room, such as encouraging impulse purchases in retail checkout counters by putting on a new design.
4. Enhance customer satisfaction and shopping experience