Cross merchandising is a sales strategy that is employed in a variety of sectors and product categories. Large enterprises, such as grocery shops and department stores, may find it more useful. Cross merchandising, on the other hand, might be used by any shop to boost basket size and overall sales income.
Cross merchandising allows retailers who sell a variety of apparel, footwear, cosmetics, and personal products to bundle items and improve sales.
“At many major shops, the buyer or merchant for one department might not be the same buyer for the region you want to cross-sell with,” explains retail and merchandising consultant Sarah Shapiro. It’s critical that there’s a shared understanding in order to provide a better customer experience, and that the in-store staff will assist with inventory execution and management.
Cross merchandising is mostly utilized in grocery shops to make shopping easier and encourage sales of complementing food items.
In-home goods stores, cross merchandising is employed to create an immersive environment. Customers can enter a product display and sit on, touch, and engage with various goods that make up the space.
IKEA’s showroom is one cross merchandising example. While viewing all of the objects in the showcase, you may stroll through and picture numerous décor concepts. This sort of structure can assist overburdened customers in selecting many things in a single visit.