Here are what you need to pay attention to boost sales in the furniture business:
Step 1: Recognise customer’s needs
Before jumping on anything, you must understand your customer’s needs. Find out your target customers, their pain points, their desire, their expectation of your products and service, as well as the price they’re willing to pay.
Knowing these aspects, you can create buyer personas. It is a thorough description of your ideal customers, including the problems they confront and what they want from a solution.
Step 2: Deliver an omnichannel experience
Customers now expect to be served anywhere they can find you. Omnichannel has become an essential feature for furniture businesses to increase sales. Therefore, your store has to operate seamlessly across all channels, both online and offline, providing a consistent experience for customers. You can use the O2O approach to get customers via advertising and product display methods, then entice them to visit the showroom.
Step 3: Engage with customers via social media
Today, customers seek an engaging experience, with social media being the top platform for engagement. Try to leverage social media in your furniture marketing plan. After determining the target audience and their favorite social network, you should aim for engagement that can make your brand stand out, increase awareness, and connect with customers. Some tactics for this include:
- Provide information about the products and industry that is instructive or amusing;
- Recognize customer pain points and suggest a solution;
- Create high-quality and shareable photos or videos with storytelling a style that addresses customer challenges and solutions.
Step 4: Pay attention to the website
Website is an important touchpoint to show what a business can offer. Having a fast, well-designed website with eCommerce features not only creates a good impression, but also drives online purchases. Ensure your website is up to standard for eCommerce, and able to showcase products in an interactive way. Here are what you can apply to create a user-friendly and convertible website:
- Create life-like pictures of the products by using ImageScripting and 3D modeling, offering customers a 360-degree view of the items;
- Showcase the items in great detail with a variety of styles and colors to assist consumers in making purchasing decisions;
- Add categories and search options on all pages to help visitors find what they want as quickly as possible.
Step 5: Train your sales personnel
You should train your sales representatives to ensure:
- They have deep knowledge of furniture products;
- They’re kind, helpful and have strong communication skills to consult customers and build connections with them;
- They can use software to make their job more efficient, for example checking for the availability and the location of items, and quickly serving customers during checkout, shipping, or return.
Step 6: Provide excellent customer service
Customer service is crucial to make customers happy and keep coming back. Make sure that your furniture business creates an experience that exceeds consumers’ expectations. This establishes a long-term relationship based on trust and loyalty, which will lead to future sales. Speak properly and answer customer queries as soon as possible.
Step 7: Offer a speedy and pleasant delivery
Most furniture needs delivery service. This is the final point of contact with customers, and you want to close the shopping journey with a smile from your customers. Some advice for your delivery service are:
- Agree on a delivery day and time with customers in advance;
- Require your delivery personnel to be well-dressed and courteous;
- They should handle the furniture properly, and have tools ready to solve minor issues, such as touch-up pens and screwdrivers.