Optimize checkout process
You can speed up the checkout process by using a barcode scanner. In an eye blink, all information of picked products will go straightly to the system. Next, right on POS, cashiers also access the data automatically and add the transaction info to the customer history. Cashiers can reward shoppers with points to encourage their next purchases based on the total transaction value.
This action takes place when your stores run a loyalty program to keep the customer coming back to your stores. Let’s see how useful a POS is in such a situation. With the functions allowing integration with loyalty programs and various payment gateways, POS can support your stores to better market to clients by encouraging them to use reward points or gift cards to purchase next time.
Generate accurate reports
Based on the history of the store transactions, POS will automatically extract point of sale reports with critical information. This function supports managers in taking overview pictures of their business performance. For instance, reports show current common sales trends or identify the area of unnecessary overspending for managers to take appropriate actions.
Comprehend business ROI (Return on Investment)
With this POS advantage, you’ll get these details:
- The best selling product lines
- The most successful stores and why
- Products with the best margins
- Best sales reps of your team
- Top deals convincing customers to buy
- The best marketing campaigns
- Sales seasons of the year
You then can use the information to optimize the sale process, ordering, and marketing to improve your profit margins.