Headless commerce is an eCommerce architecture where retailers separate the frontend of their website from the eCommerce functionality in their backend.
In a normal eCommerce website, the frontend displays contents and information in a user-friendly way while the backend’s server applications process the requested database. In the headless commerce architecture, developers can store, handle, and publish content in the frontend without touching any backend functions.
Headless commerce utilizes Application Programming Interfaces (APIs) to bring high-quality content for customer experience at all kinds of displays and devices.
Developers can decouple the presentation layers (usually frontend templates or themes) to deliver content in all kinds of desired frameworks. Meanwhile, at the bottom layer, developers can manage all large practical components of the platform such as:
- Fraud management
- PCI compliance
Based on this explanation, headless commerce architecture is a will and must for retailers in the IoT age. Opposite to the traditional commerce platforms where the frontend’s tightly screwed with the backend, headless commerce gives retailers the ability to be flexible and change fast using only one existing ecosystem.