Track inventory in omnichannel
Omnichannel sales have become critical to reach and engage with target customers. It offers many ways to purchase products, such as in-store, online, or via O2O methods like click and collect. Therefore, the OMS should be able to unify and control inventory data across channels. It means tracking the stock volume, velocity, and order fulfillment if you want scalable growth.
With a retail OMS, you can:
- See real-time updates on inventory data across channels;
- Check which SKUs are your best sellers and when to restock;
- Measure your sales performance and gain insights into your products.
Automate the order fulfillment process
OMS creates an interconnected supply chain system where retailers can automate the fulfillment process from customer orders to delivery. Here is how a retail management system can help merchants push their order processing:
Manage reverse logistics
Reverse logistics means a customer returns an item to your warehouse through a refund, exchange, or credit note. This aspect should receive the same attention as the packing and shipping processes to provide customers with a fast and convenient experience. With ordering management software, controlling product returns is now easier than ever. You will:
- Print return labels automatically with the auto-filled address of the customer;
- Let customers and retailers track the status of the product returns;
- Update inventory levels automatically when retailers receive the returned products.
Control customer data
Software for order management helps you control all customer data, including their demographics, location, historical purchases, and lifetime value. Merchants can gain insights into customer behaviors and preferences to personalize content and marketing offers. For example, you can divide customer segments based on locations, order value, or cart reminders.
Integrate order and financial data
An OMS should be able to integrate with other back-office functions like accounting software. The OMS can pull financial information from the accounting software and merge it with inventory and sales data. You can determine the product lines and the customer segments that are driving revenue and how to generate more profits. Besides, it automates invoice and PO creation, saving you from repetitive manual tasks.