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Magento 2 SEO extension offers a comprehensive set of SEO features, including keyword optimization, meta tag management, sitemap generation, and other SEO-related tasks for on-page and off-page optimization within the Magento 2 platform.

While SEO for Magento — an ongoing process demanding expertise in keyword research, link building, and content creation — is crucial but it can be daunting for store owners. That’s why businesses should take advantage of SEO extensions to stay on the top ranking with minimal investment.

This article will introduce 9 affordable SEO modules for Magento (both free and paid) that cover key aspects such as sitemap generation, image optimization, duplicate content prevention, and more with positive user reviews. Read on to choose the best SEO Magento tool to boost your online store’s presence.

Key takeaways

Extension

Provider

Pricing plan

Rating

Structured Data for SEO

outer/edge

Both Magento CE and EE are free

5* on Magento Marketplace

Super Easy SEO

Magenest

CE: Free

EE, ECE: Starts at $1

4.6* on Magento Marketplace

Rich Snippets

Weltpixel

Free Version: CE: Free, EE: $299, ECE: $499  

Pro Version: CE: $199, EE: $399, ECE: $599

5* on Magento Marketplace

Magento 2 SEO Extension

Mageplaza

3 pricing plans: From $99

4.8* on Trustpilot

Magento 2 SEO Extension

Mirasvit

CE, EE: From $149

4.5* on Trustpilot

Magento 2 SEO Suite Ultimate Extension

MageFan

CE, EE, ECE: From $177.5

4.6* website rating with 35 reviews

Magento 2 SEO Extension

BSS Commerce

CE, EE: From $199, one-time payment

4.9* on Trustpilot

Magento 2 SEO Pro Extension (Advanced Suite) 

MadeDelight

CE, EE, ECE: From $249

5* on Magento Marketplace

Key features an SEO extension for Magento 2 should have

Although Magento 2 offers more built-in search optimization features than Magento 1, selecting the appropriate SEO extension is still crucial in unleashing this platform’s potential to drive organic traffic and sales.

There are a number of options available on the market, each with its own set of features and benefits. However, when choosing a Magento 2 SEO module, businesses should consider the key features below to enhance search capabilities:

  • Keyword research and optimization: Finding relevant keywords and incorporating them into website content
  • On-page optimization: Ensuring website pages are well-written, easy to understand and use the correct keywords and phrases
  • URL and robots.txt management: Managing website URLs to ensure they are clear and easy to remember, and controlling which pages search engines can crawl and index.
  • Mobile optimization: Ensuring the website is optimized for mobile devices, including design and functionality
  • Structured data (rich snippets) customization: Customizing how website products are displayed in search results using structured data
  • Analytics and reporting: Tracking website usage with analytics and using that information to improve website performance
  • Other features you can look for include canonical tags and hreflang tag to avoid content duplication, auto-generating SEO alt tags for product images, 301 redirects and external links, etc.

Criteria for selecting a Magento SEO tool

Besides the key features, you should also look at the following criteria when choosing an SEO extension:

  • Compatibility with Magento and other extensions on your site
  • User-friendly interface and easy installation
  • Provided by a trusted vendor with regular updates
  • Customer’s reviews about extensions’ performance, reliability, and usability
  • Evaluate the pricing model and determine if the SEO extension is worth an investment

Top 3 free SEO extensions for Magento 2

Here are the 3 best free SEO plugins for Magento that can help you improve your website’s search engine rankings:

Structured Data for SEO by outer/edge

structured-data-seo-extension-free-by-outer-edge

This Magento 2 structured data module for SEO allows you to easily add structured data markup (also known as rich snippets) to your website, providing search engines with valuable information about your products, contact page, and CMS page without coding skills. That will result in improved SEO optimization, as your web content is better understood and represented in search results.

Key features:

  • Support a wide range of markup types, such as product information, reviews, ratings, prices, and availability
  • Configure the module to add structured data to specific pages, such as product pages, contact pages, and CMS pages
  • Automatically create schema markup that matches your content to improve the accuracy of your structured data markup
  • Report errors when adding structured data to your pages

Pricing: Free for both Magento Open Source and Commerce editions

Compatibility:

  • Magento Open Source: 2.4 (current), 2.3 (obsolete)
  • Magento Commerce: 2.4

Super Easy SEO from Magenest

super-easy-seo-extension-for-magento-from-magenest

The goal of Magenest’s SEO extension for Magento 2 is to boost the ranking of your eCommerce stores on search engines. This 3rd-party tool includes various features that allow store managers to manage SEO for 10,000s of product SKUs with ease.

Key features:

  • Create SEO templates for product and category pages. It can automatically generate metadata based on pre-set rules of store managers.
  • Auto-generate image alt tags for better search engine understanding, ideal for sites with many images or limited resources
  • Control SERP display, auto-submit sitemap with meta tag editing, sitemap generation and submission capabilities
  • Evaluate page content quality based on key SEO criteria, like keyword density and meta description, to determine performance and guide content optimization for improved ranking.

Pricing:

  • Magento Open Source Edition: Free
  • Enterprise, Cloud Edition: Starts at $1
  • Installation and support upon request: Starts at $50

Compatibility: Magento CE, EE 2.1.x – 2.3.x

Magento 2 Rich Snippets (Schema.org Structured Data) from Weltpixel

rich-snippets-seo-extension-for-magento-from-weltpixel

Among the best SEO extensions for Magento 2, Weltpixel’s extension adds structured data to your website’s HTML code, which enables search engines like Google to understand and display the  relevant and detailed information on your sites to potential customers. This helps enhance your Magento store’s appearance on SERPs and reduce bounce rates.

The extension supports various structured data formats such as Google Rich Snippets, Twitter Cards, Facebook Open Graph, and Pinterest Rich Pins.

Key features:

  • Utilize Rich Snippets to add structured data and boost the website’s content reach across search engines
  • Attach rich media experience to Tweets, Facebook posts, and Pins with social media tags for driving traffic

Pricing: 

Free Version: 

  • Magento Open Source: Free 
  • Magento Commerce: $299
  • Magento Cloud Commerce: $499

Pro Version:

  • Magento Open Source: $199
  • Magento Commerce: $399
  •  and Magento Cloud Commerce: $599

Professional Installation (optional): $199 for all versions

Compatibility: Magento Open Source, Commerce, Cloud 2.0 – 2.4.6

Top 6 paid best SEO extensions for Magento 2 (only from $99)

The following affordable Magento extensions, along with the free ones mentioned earlier, provide essential features to enhance your online store’s visibility on search engines.

Magento 2 SEO Extension — Mageplaza

magento-2-seo-extension-mageplaza

This Magento SEO plugin by Mageplaza offers a comprehensive solution to optimize the search engine visibility of your Magento store in a few simple steps. It supports multiple store installations, so online retailers can track store performance metrics such as website traffic, keyword rankings, and user engagement, allowing them to evaluate the effectiveness of their SEO efforts in one place. 

Key features:

  • Prevent replicated content problems to minimize the possibility of decreased website traffic and negative effects on SEO
  • Automatically add structured schema to your online store without configuration, helping search engines display your pages efficiently
  • Create SEO reports for the most popular problems such as missing metadata or 404 error pages, to help you be aware of and solve them quickly, enhancing the performance of Magento-based stores
  • Create both an XML and HTML sitemap to help search engines understand the structure and hierarchy of your website’s content, and make it easier for visitors to navigate and find what they need, helping reduce bounce rates

Pricing: 

  • Standard version for a newly created website: 
    • Community edition: $99 first year
    • Enterprise edition: $299 first year
  • Professional version including all standard features: $229 first year
    • Community edition: $229 first year
    • Enterprise edition: $399 first year
  • Ultimate version with a full-package solution: $349 first year
    • Community edition: $349 first year
    • Enterprise edition: $549 first year
  • Installation Service: $50 for all editions

Compatibility: CE, EE, B2B, Cloud, Adobe Commerce 2.2.x – 2.4.x

Magento 2 SEO Extension from Mirasvit

magento-2-seo-extension-by-mirasvit

Mirasvit’s extension is a user-friendly and powerful tool that provides complete control over all SEO-related features, from meta tags to sitemaps, and offers advanced tools to optimize SEO for your online store. Businesses that want to save time and money on SEO-related tasks will find this extension indispensable to their marketing arsenal. 

Key features: 

  • Specify meta content patterns to automatically populate metadata across the website and improve search result click-through rates
  • Create redirects (301, 302, or 307) for site URLs to maintain SEO value while restructuring the site without hurting search engine ranking
  • Provide an in-built crawler to scan pages for SEO issues such as robots meta headers, canonical URLs, image alt tags, and other factors that impact website ranking, generate reports, and improve website performance

Pricing: 

Offer 2 plans for 2 Magento editions with lifetime access:

  • Magento Community: $149
  • Magento Enterprise: $248   

Compatibility: Magento CE, EE 2.3.x – 2.4.6

Magento 2 SEO Suite Ultimate Extension from MageFan

magento-2-seo-extension-enhances-social-media-content

MageFan’s Magento 2 SEO Ultimate Extension is a collection of 7 tools that simplify SEO management for your Magento stores. With this all-in-one solution, you can automate Magento SEO, increase website visibility, and attract more visitors to your online store. This, in turn, enhances search engine rankings and saves time and money by managing SEO features.

Key features: 

  • Create SEO templates for metadata on your store to make it more SEO friendly
  • Improve rich snippets to provide all information in search results for better click-through rate and quality traffic
  • Automate website redirects to prevent 404 errors and improve store authority and validity for search engines
  • Generates advanced HTML & XML sitemap for better website navigation and improved crawl ability and indexing
  • Optimize social media tags with open graph tags and Twitter cards for better page previews on social media

Pricing: 

Offer 3 one-time payment plans with lifetime source code access:

  • Open Source Edition: $177.5
  • Commerce Edition: $470
  • Cloud Commerce Edition: $594.5

Additional professional installation service is $69.

Compatibility: Magento CE, EE, ECE, B2B 2.3.0 – 2.4.6

Magento 2 SEO Extension from BSS Commerce

Alt-text: magento-2-seo-extension-bss-commerce

With BSS Commerce’s all-in-one SEO solution, store owners can enjoy several significant SEO features and full settings that boost their search engine rankings. These settings include showcasing snippets of their products in SERPs, highlighting important attributes like price, rating, review, availability, and other relevant information.

Key features:

  • Improve Magento 2’s rich snippets to display more product information on SERPs, showcase snippets for categories, category snippets, search boxes, and social media sharing
  • Generate HTML sitemap containing products, categories, CMS pages, and additional links for a well-structured website layout, helping visitors find what they need easily
  • Extend breadcrumbs feature to make navigation easier for users, leading to lower website bounce rates

Pricing: 

Provide 2 options for 2 Magento editions:

  • Magento Community: $149
  • Magento Enterprise: $299

Compatibility: Magento CE, EE 2.3.x – 2.4.x

Magento 2 SEO Pro Extension (Advanced Suite) — MadeDelight

magelight-on-page-seo-extension-magento-2

MageDelight’s SEO Pro extension offers businesses an easy-to-use SEO toolbar that analyzes crucial on-page SEO factors, such as meta titles, descriptions, canonical URLs, and images without alt tags. By identifying improvement opportunities, businesses can enhance their website’s visibility on search engines. 

Additionally, this Magento 2 on-page SEO extension is compatible with all device types, enabling businesses to expand their online reach.

Key features: 

  • Scan for broken, external, and no-follow links with the SEO toolbar to identify and resolve link issues
  • Integrate with Facebook Pixel, which captures user behavior, including page visits, product views, and cart additions, to deliver targeted and relevant Facebook ads
  • Automate cross-linking throughout the site to establish logical and organized connections between all pages
  • Automate meta tag optimization for new pages or products by creating templates for meta titles, descriptions, and keywords
  • Indicate the preferred page URL by choosing long, short, or canonical URLs without categories

Pricing: 

3 editions with lifetime access

  • Magento Open Source: $249
  • Magento Commerce: $499
  • Magento Commerce Cloud: $549

Installation fee: $49

Compatibility: Magento Open Source, Commerce, Cloud 2.3.x – 2.4.x

SEO Suite Ultimate Extension for Magento 2 from MageWorx

mageworx-magento-2-seo-suite-ultimate

The all-in-one toolkit offered by MageWorx is ideal for online store owners seeking to reduce their workload. This powerful plugin streamlines SEO optimization by eliminating duplicate content, improving site indexing, optimizing URLs, and enhancing metadata.

Key features: 

  • Automate SEO tasks for time savings and improved rankings: Optimize vast amounts of data, link all the important pages of your online store, and set permanent (301) or temporary (302) redirects
  • Provide additional information about your products or categories in search results, such as prices, ratings, and availability, by using advanced rich snippets
  • Automate link building by connecting relevant links on your website and authoritative external sources for easier tracking from a single grid 
  • Personalize your business linking strategy by adjusting link keywords, entities, priority, and values
  • Track SEO metrics, customize dashboards, and take corrective actions with analytics and reporting
  • Support multi-store SEO: Use hreflang tags to inform Google about the alternate and main versions of your site pages and deliver the right content to the right audience

Pricing: 

Different options for 3 Magento editions:

  • Magento Open Source: $299
  • Magento Commerce and Magento Cloud Commerce: $598

Additional services:

  • Professional Installation: $69
  • Priority Support: $99
  • Advanced SEO Configuration: $299

Compatibility: Magento Open Source, Commerce, Cloud 2.3.x – 2.4.x

6 best practices for SEO in Magento 2

  • Optimize URL structure: Create URLs that are clear, concise, and include target keywords for both humans and search engines to read and understand
  • Formulate informative page titles and meta descriptions: Improve SEO for your Magento store by adding unique meta titles and descriptions of up to 70 characters and 255 characters, respectively
  • Perform keyword analysis: Use keyword tools like Ahrefs or Semrush to evaluate keyword difficulty, profitability, search volume, and trend status to make a list of relevant topics for your niche
  • Enhance your search appearance with rich snippets: Use structured data markup with key information to attract clicks and add Magento 2 rich snippets breadcrumbs for improved structure
  • Produce valuable content: Avoid repetitive content. Develop valuable, informative, and engaging content for your target audience. A recent Semrush study revealed that 97% of marketers and businesses worldwide considered content marketing as a crucial element of their overall marketing plan.
  • Consider implementing Magento CRM to manage customer interactions and data throughout their buying journey. This data is a great input for your SEO and lead-generation content.

Conclusion

When evaluating an extension, you should consider its features, compatibility, value, and customer support while also taking into account your budget and whether it caters to your target markets and languages. To keep up with SEO trends and changes in search engine algorithms, ensure that your extension receives regular updates and maintenance.

With the list above, we hope you can find the best SEO extensions for Magento 2. By applying proper techniques and using Magento 2 SEO extensions, you can attract more visitors to your online store. If you want to maximize your online store’s performance, our retail experts are here to help. Schedule a consultation with Magestore today!

FAQs

1. What is SEO in Magento?

Magento SEO refers to the optimization techniques used to improve the visibility and ranking of a Magento-based eCommerce website on search engines such as Google, Bing, and Yahoo.
These techniques include configuring page titles, and meta descriptions, creating XML sitemaps, using proper canonical tags, and more.

2. Why is Magento good for SEO?

Magento is considered one of the best eCommerce platforms for SEO because it offers built-in features like metadata, canonical tags, sitemap generation, and SEO-friendly URLs.

It also allows the optimization of category pages for all products at the same time, enabling to pass the site authority to pages.

3. What is the best Magento extension for SEO?

Let us summarize the key points of 9 Magento SEO extensions for your convenience.

  • Super Easy SEO extension is an ideal choice for businesses in need of basic optimization features, such as keyword research, on-page optimization, and backlink analysis.
  • Businesses that require advanced SEO capabilities can take advantage of SEO Suite Ultimate’s features, including URL management and customizable metadata templates.
  • For businesses with complex site structures and large product catalogs, MageWorx SEO Suite is an ideal solution as it offers structured data markup, sitemap management, and custom meta tags.
  • SEO extensions from BSS Commerce and Mirasvit are the top-rated solutions for Magento 2 overall. These extensions prioritize structured data markup and sitemap management to optimize the website structure and content for search engines.

To choose the best fit for your business, you should review your requirements, budget, and growth plan carefully.

Author Jackie Tran

Jackie is Magestore's Strategic Marketing Lead with over 5 years of digital transformation experience. An acknowledged authority in eCommerce and Magento, she creates insightful content to unravel digital complexities, covering Magento best practices, eCommerce trends, and integration strategies. Read her curated insights on the Magestore blog for a profound understanding of eCommerce, offering a clear path to retail success. Jackie's content provides practical, friendly guidance to navigate the ever-evolving digital commerce landscape.

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