According to Statista, as of 2020, Starbucks made up most of the share in the U.S. cafe market as this world-renowned chain had more than 15,300 shops in its home nation. This has left a slim slice of the pie for small businesses. While the large chains usually capitalize on marketing dollars, small establishments have generally depended on repeat customers and word of mouth (WOM) marketing. The silver lining of these approaches is that they add a personal touch. Customers tend to be happy when they can purchase a fantastic product from hospitable people. You can offer that ultimate customer smoothly with the right coffee shop POS system. It should allow you to provide the best services, including the following.
1. Customer loyalty programs
Customer loyalty programs boast the ability to keep those visiting your coffee shop coming back. This type of program is a perk appreciated by any customer. Especially loyalty cards can assist you in keeping a tab on the purchase frequency of a specific guest. In this way, you can timely offer the proper rewards and discounts to drive visits and sales.
Given that customers love to feel value, reward programs provide guests with something worth in return for a special amount spent or purchase. This motivates customer retention and repeats purchases.
Besides, you can provide store credits to boost customer engagement and attract new clients to your cafe. Your customers can buy special credits as their virtual wallets, keep them in their accounts, and use them to pay for purchases in the future.
As one of the best features of coffee shop POS, gift cards are a robust marketing tool to increase your revenue streams. Around half of all consumers spends more than the face value of their gift cards. To be more specific, the majority of shoppers who walk in with a $50 gift card will spend 20% more on their store purchases.
Customers can buy gift cards for later purchases that bring you some cash in advance. Or they can give the cards to their friends which helps spread the word of mouth for your coffee shop.
2. Online ordering and self-ordering kiosks
These line-busting solutions are rapidly gaining popularity because of their convenience. In this day and age, many people have a tight schedule daily, so placing an order online or directly at the kiosk is preferable to waiting in a queue.
3. Customizing orders with a coffee shop POS
It can be hard to provide guests with the perfect drink. Baristas can mix the favorite drinks of their repeat customers accurately with a piece of coffee shop point of sale that records their likings.
4. Smooth checkout with contactless payments
This checkout method fulfills the needs these days thanks to being simple, fast, and secure. By accommodating the popular and flexible payment options such as credit cards, mobile payments, reward points, and debit cards, your store will get more customers.