Many retailers witnessed a significant increase in sales volume after implementing BOPIS. We can list some prominent names as follows:
Lowe’s is an American home improvement business with 2,000 locations across the nation. Realizing the BOPIS trend, they decided to upgrade their systems and deployed over 88,000 mobile devices that can process BOPIS orders. And the result is 60% of their online purchases being picked up in local stores during the first quarter of 2019.
Walmart is a very famous retailer in America and is considered the top retailer with BOPIS according to Risnews.com. Customers may shop Walmart’s extensive grocery variety online and have their items prepared and ready for pick up whenever they feel convenient. Walmart’s grocery pickup combines the simplicity of online shopping with the comfort of never having to leave the car, all at no extra charge.
Nordstrom is an American luxury department store chain. After applying BOPIS, Nordstrom revealed that order pickup accounted for half of their department store digital sales increase in the third quarter of 2019. In addition, in Los Angeles, in-store pickup accounted for two-thirds of online sales growth.
In 2018, Home Depot started to invest more in the retail experience, including implementing BOPIS which combines both physical and in-store experience. As a result, their sales record in 2019 increased by 3.5% compared to 2018. More than half of their online customers choose to pick up items in stores.
Besides, there are also some retailers that find it difficult to fulfill the BOPIS orders. But they also can find a solution to take advantage of BOPIS. So what are the difficulties that customers can meet during BOPIS model implementation? Here we take one example as follow:
This store chain was a pet products business with 9 stores over America with thousands of items in online stores. They also witnessed the 10 times increase in customers’ demand for purchase and pick up in-store during the pandemic time. However, unlike other big retailers, they struggle to organize and fulfill in-store pickup sales because they can not connect their inventory management system with online websites. Because all data from offline and online stores are separated, it’s extremely difficult for employees to keep track of pickup orders. Finally, Mr.Pet found a suitable POS system that can connect with their website and successfully manage their inventory system. They use the Magento eCommerce platform and Magestore POS to build up the successful BOPIS model.