Determining the criteria before choosing the best eCommerce platform for your business is very important. If you choose wrongly, the conversion will cost you a lot of effort, time, and money, and service disruption for your customers. Before committing to a certain platform, you should do some research in advance based on the following 7 factors:
1. Pricing vs. your budget
Cheap options often cost you extra for advanced features and functionality. However, paying more doesn’t always lead to a better experience. Even with the best eCommerce platform packages, you still need to understand what you’re really getting to see if they’re cost-effective. Merchants should figure out the desired budget for:
- Monthly hosting
- Programming and functionality
- Web design
If you choose independent web hosting, you will need extra fees for services from other providers. But if you choose an all-in-one host, you’ll often have the option of a premium plan that includes all the features. Whichever option you choose, compare the total cost with your budget.
2. Payment processing
Having a variety of payment options increases the likelihood that customers complete their purchase and reduces the hassle of the checkout process. If your website is international, the best eCommerce platform should accept or be able to integrate with local payment gateways in addition to popular options like Stripe, PayPal, and Apple Pay.