Curbside pickup, or roadside pickup is a self-service buy online, pickup in store method. In general, it starts when a customer purchases goods online, usually from a retailer’s website, mobile app, or over the phone. Then, order fulfillment staff will pick, pack, and notify customers to drive to a designated area outside your store when the items are ready. When incoming customers arrive, an order-carrying employee brings the order to the customer’s vehicle at the curb.
All types of industries can benefit from curbside pickup, including curbside pickup restaurants, pet stores, clothing stores, pharmacies, and electronics and computer stores. In addition, businesses that previously struggled with a lack of infrastructure, such as retail stores and grocery stores, are also starting to roll out the service. They can designate nearby parking spaces in the curbside pickup area.
Does curbside pickup definition sound simple? Let’s dig deeper on how a curbside pickup works and the logistics required for it to work in the next section.