The vital of an omnichannel approach is to know the status of your inventory.
The last thing retailers want is to promise next-day delivery to the customers and not be able to follow through. This can be a difficult need solving especially during holiday shopping seasons. Developing an efficient omnichannel order fulfillment process that works via an optimized warehouse management system is the requirement. By using inventory visibility as a precise forecaster of future demand, you can plan your supply chain activities effectively.
Retailers that put omnichannel into application the right way – setting up a measure for inventory visibility – their store will be more able to prove a smooth customer shopping experience while staying on top of their supply chain.
Challenge 2: Channel-specific processes
The next challenge for businesses is focusing on channels independently.
If a retailer’s various supply chain processes are not firing on the same cylinder, then how can they ensure entirely customer satisfaction? The answer is they can’t.
Your supply chain needs to be integrated across your own store, retailers, and other online sales channels. Synchronization of sales channels will help the order fulfillment processes faster.
Besides, implementing omnichannel will also enable you to use spaces variably. Warehouses can act as showrooms. Ikea, for example, uses this model for a highly cost-efficient supply chain.
Challenge 3: Speed of delivery
Referring to selling across channels nowadays in the retail market, the speed of delivery plays an important role. But this is one of the hardest parts to ensure the merchandise is delivered to the end-user on time. When a customer buys online, they expect that order to come within a few days as soon as possible.
If a retail company has an unreliable order fulfillment process, it can lead to delays in shipping, which can, in turn, prevent a customer from wanting to do business with that retail company ever again.
A good way to ensure a streamlined order fulfillment process is to employ the proper technology to help forecast future delays in service or shipping.
Moreover, in order to meet the rising desire among customers, retailers should serve as both pickup locations for online orders — buy online, pick up in-store or click and collect — and fulfillment locations for deliveries (ship-from-store).