After purchasing from your shop or using your local products, customers normally want to make some comments and reviews about your local business. This has a great impact on the business because new customers can read those reviews, look at those photos to consider whether to use your products or services or not.
According to BrightLocal, 86% of consumers may read reviews for local businesses and 78% of consumers trust online reviews as much as personal recommendations.
There are 4 criteria affecting customer’s evaluation of your business. Those are the number of reviews, the review ratings, timing of reviews, and the activity level of reviews. Based on those factors, customers can decide whether your business is their next option or not. To get customers’ reviews, you have to remind customers by creating or leaving a link that they can easily go to and make a review. In addition, you have to reply to those comments frequently to encourage them to comment more in the future so that more people will know about your businesses.