Handling support and warranty issues
When customers request a return or warranty, your staff will need to track serial number to confirm that the product is yours. In addition, they need to check the warranty status and period. This means they’ll require data about the original transaction, such as the item’s unique code and sold date.
In some businesses, your sales associates will do both sales and aftersales. If they don’t have the relevant information to handle the request, they won’t be able to support the customer in time. This can affect the customer’s experience with your brand and your reputation.
On the other hand, there’s also the risk of giving support to unwarranted products or products past the warranty period, costing your business additional time and resources.