Emphasis on customer service can lead to improved employee morale.
Employees who are eager to help can not only improve the overall customer shopping experience and satisfaction but also decrease their daily work pressure.
This ultimately encourages them to work to their maximum capacity.
It might seem hard for employees to grasp how the process works at first, but after providing good retail customer service regardless of the industry, this will eventually build staff motivation and pride.
With the same example in point 2, you decided to invest in an upgrade to your POS system.
Your sales clerks can now create orders anywhere and anytime in-store using an iPad POS. There will be no long queue or tedious wait time.
The staff will begin to discover, through others, how well people like the new POS system works which is being provided by their company and their direct retail service.
This will instill a sense of extreme motivation and pride to continue using this more in the future.
Ultimately, if the sales manager can build a pleasant in-store environment, your staff will feel more fulfilled about what they do.