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Quality customer service is a vital factor required for a successful retail business. 

Several retail organizations often only focus on the quality of services and organizational infrastructure. 

They overlook the fact that it is consumers who can make or break a business.

Good retail customer service can range from a fast retail POS system to how your staff greet your customers can benefit your business in many ways.

Understanding how important customer service can impact your online retail business, you will be able to make changes that allow you to grab these best 11 benefits very quickly upon their accomplishment.

1. Successful business strategies

Successful business strategies

Encouraging consumers for feedback and comments is a basic part of good retail customer service. 

Following consumers’ feedback to analyze the weaknesses and strengths is probably an effective way to understand the insight of consumers and make successful retail business strategies. 

So take this for an example, many of your customers are desperately interested in a good loyalty program and this has been going on for a while without you knowing a thing.

One day you decided to run a customer survey and found out that your current Point of sale (POS) doesn’t meet your business expectation. 

Only then you have realized you are definitely in need of a well-equipped point of sale system that offers flexible loyalty programs.

Of course, quality service can boost your business growth.

But the bottom line?

Awesome customer service is the key to retain your customers and stand out of the crowd.

2. Good publicity – a retail customer service key

Good publicity

Good publicity from customers comes from quality retail customer services. 

Word of mouth marketing can only occur when a customer feels extremely satisfied with the service they receive. 

Imagine having to wait in line queuing for 20 minutes for a single item due to your slow retail POS that can not handle too many orders at the same time? 

Would they tell their friends: ‘hey I had a great time shopping here, a good 20 minutes just to stand in a line waiting and waiting. ‘Awesome service’ indeed.

No.

That would be the last time we see them and there will be no one related to that particular customer who will know about how good your service normally be but that particular bad slow day.

Paying attention to every little service detail can create more exposure for your business and increase popularity around your retail products, branding, and services.

3. Higher profits

Higher Profits

Happy customers always lead to higher profits.

But many retail business owners aren’t aware that this is one of the best benefits they can receive when providing excellent customer services.

Higher profits mean more money to reinvest in your business to in turn creating more value for your customer. 

Things like building a better POS system with better layout and speed, a system that allows retail staff to create orders without the Internet or simply provide more freebies, which can make your customers extra satisfied.

4. Consumer satisfaction

Consumer Satisfaction

If your customers are happy, your business partners and investors will be happy as well, and this also leads to higher profits.

You can win the trust of investors and make the most of every viable business opportunity with a strong customer base.

5 & 6.  Employee motivation and employee moral

Employee Motivation and Employee Morale

Emphasis on customer service can lead to improved employee morale.

Employees who are eager to help can not only improve the overall customer shopping experience and satisfaction but also decrease their daily work pressure.

This ultimately encourages them to work to their maximum capacity.

It might seem hard for employees to grasp how the process works at first, but after providing good retail customer service regardless of the industry, this will eventually build staff motivation and pride.

With the same example in point 2, you decided to invest in an upgrade to your POS system. 

Your sales clerks can now create orders anywhere and anytime in-store using an iPad POS. There will be no long queue or tedious wait time. 

The staff will begin to discover, through others, how well people like the new POS system works which is being provided by their company and their direct retail service.

This will instill a sense of extreme motivation and pride to continue using this more in the future.

Ultimately, if the sales manager can build a pleasant in-store environment, your staff will feel more fulfilled about what they do.

7. Increased responsibility

Increased Responsibility

You will discover that over time, your staff will begin to take on additional responsibilities to make this process work effectively. 

Moreover, You will find that many of your staff will try to meet/exceed the expectations of the company as a result of the popularity your company will experience by setting the bar high.

You will see that your POS will be used more frequently because your staff feels the responsibility to make your customers satisfied or the urge to promote your newly acquired reward programs to increase customer retention. 

8. Satisfied shareholders

pos reconcilation

Similarly to point 4, when customers are happy, your shareholders will be happy as well. 

This typically leads to more business.

A satisfactory response from consumers also means increased sales, which ultimately leads to rising in satisfaction of shareholders. 

They tend to invest more in your organization, which can dramatically improve profitability, which can be used to expand your current business.

From one-floor shop to 2 or three-floor with each have 2 POS machines to 4 newly updated POS systems, or from 1 POS tablet to be shared to equip all your floor staff. Or you can invest in a Magento mobile app to reach more customers and win more online sales.

9. Saving money to improve your retail customer service

Saving Money

Apart from using more money, an efficient workplace has always allowed the business owner to save money. 

The real question is how to use it smartly!

When providing good retail customer services over time, you will discover ways to streamline this process which will allow you to save on training new staff, developing different retail systems, taking care of problems that are a direct result of bad customer service.

10. Reduced risk of business failures

Reduced Risk of Business Failures

Understating the expectations and mindset of consumers can considerably reduce the risk of retail business failures and losses.

Let’s take a look back at the reward point example above, imagine if there is no survey, you will never know what you are missing and integrate that needed Magento POS system into your daily retail. 

Those customers will possibly be tired of waiting as there was not any loyalty program available for them. 

Chances are that they will be looking for someone that offers them better services.

11. Increased efficiency

Increased Efficiency

The above-mentioned benefits lead to overall increased productivity of the organization.

Now that you are familiar with all the ways through which good retail customer service can benefit your business, innovative strategies, implement creative ways to value your customers.

In a nutshell

We have gone through all of the 11  best benefits of good retail customer services.

We have comprised a small infographic for you to grab and share with your team if you need it.

Magestore_ top benefits of good retail customer services 

It is time to act and start improving your retail business. One simple way is to have a Magento POS system that streamlines your whole business and offer more than just the checkout features. You’ll get a centralized system to run all operations right on your Magento platform.

Keenan Pham

Author Keenan Pham

Need more sales? Boost revenue and deliver a cohesive experience online and in-store with the world’s #1 POS for Magento - Magestore.com

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Join the discussion 2 Comments

  • Alice Carroll says:

    You made a good point that with better customer service, the efficiency of a retail establishment also increases. I’m currently looking for a hardware store where I can regularly buy supplies for my workshop at home. Of course, gauging the customer service of such a store would be an important factor for me.

    • Keenan Pham says:

      Hi Alice, thank you for your comment. I definitely agree with your point. No matter what industry it is whether it is hardware or clothing, customer service is what scoring.

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