When we combine this with the top 3 unwanted gifts, it’s clear Americans have specific personalized needs for these products.
Americans on average already spend $78 on Christmas trees and $100 on decorations, so it’s not a good idea to gift plants that clash with your friend’s home design or clutter up their houses.
With beauty products, shoppers will stick with products that work for them. Cosmetics items have expiry dates, so they will only buy things that they’re running out of.
Liquor and drinks also depend on personal taste, and non-essential, non-food expenses are taking a backseat this year. 42% of Americans already intend to cut down spending on alcohol this Christmas.
With inflation affecting the Christmas plan of nearly 9 out of 10 Americans, the demands for practical and personalized gifts are on the rise.