Magento is the most feature-rich and prominent open-source eCommerce platform for online stores. With a blend of inspiration and creativity, it makes your eCommerce site stand out from the competition. Many big brands around the world are now upgrading their websites to Magento 2 to take advantage of it.
In this article, we’ll be covering the 12 best Magento website case studies that will inspire you to either develop one for your business or upgrade your Magento eCommerce store.
What is a Magento website?
Launched in 2008, Magento is an open-source eCommerce platform for retailers to build their online stores with ease by providing:
- A flexible online shopping cart system
- Easy management of the website’s design, content, and functionality
- Robust catalog management
- Powerful marketing and SEO optimization
- High scalability to customize and integrate with any third-party software and Google services.
In 2015, Magento released Magento 2, which is the best Magento website solution to replace Magento 1. Since then, there has been significant growth in the number of Magento 2 development websites, from zero to more than 21,000 stores. They are either websites developed on Magento 1 and migrated to Magento 2 or new ones built on Magento 2 from scratch.
The chart below highlights the countries where businesses are using Magento to build their online stores, with the U.S. at the top of the list.
(Magento market share by top 10 countries – Source: PipeCandy)
Major reasons for using Magento 2 to develop eCommerce websites
Magento 2 is a big step ahead of Magento 1 in terms of usability and performance. It comes with more eCommerce features and a better UX to make your online store successful.
- Modern and convenient admin interface
- Easy checkout process for customers
- Wide range of high-quality templates and extensions
- Multi-currency, multi-language, and multi-store
- Fast loading speed
- Higher security
- SEO-friendliness
Now it’s time to check out the top Magento websites and how these 12 big brands develop and build their reliable and user-friendly eCommerce stores.
12 best Magento website case studies
1. Aldo
(Aldo’s Magento store example)
Business industry
Founded in 1972, Aldo is a global footwear and accessories brand. Currently, the chain has had 3,000 retail locations worldwide and more than 80 stores in Southeast Asia.
The challenge
The Southeast Asia market had a high demand for fashionable footwear but required affordable prices. So, Aldo wanted to build an A-List loyalty program to incentivize their loyal customers, including:
- Exclusive offers and discounts
- A seamless customer tiering program for both brick-and-mortar stores and online stores
- Separate pricing rates for loyal members
The approach
To achieve that ambitious wish, Aldo demanded a solution that:
- Offer quick scalability with the shortest time
- Integrate with their CRM system
- Roll out the online sites across the regions while bringing a localized experience to each country
The solution
(The responsive design of Aldo for their best Magento website)
Aldo decided to go with Magento Commerce, the best Magento website solution to fulfill their entire wish list:
- Run multiple websites on one database
- Bring local experiences to each country
- Provide a seamless omnichannel experience
- Manage complex loyalty programs
- Integrate with current and future systems
Result
Through Magento, Aldo has successfully tailored their Magento eCommerce website to the tastes and preferences of Southeast Asian customers.
- 6 weeks end-to-end implementation
- 200% increase in order volume
- 15% reduction in the total cost of ownership
2. Catbird
(Catbird’s Magento website case study)
Business industry
Creating custom jewelry on demand since 2004 for “cool girls”, Catbird is a famous jewelry brand company in Brooklyn, New York.
The challenge
Catbird built their online store on Magento Commerce 1 and it did a great job of providing a seamless shopping experience and working like a charm on the desktop. However, their young customers gradually changed their shopping behavior and switched to mobile shopping. Thus, Catbird wanted to revolutionize their mobile commerce to make it fun, yet elegant, and highly functional like their brand.
The approach
In 2018, Catbird chose to upgrade to Magento Commerce 2. They implemented their mobile-first eCommerce strategy with the best Magento website functions:
- Provide better storytelling and more intuitive navigation through product detail pages and high-quality content pages
- Help customers experience the brand with a sense of curiosity and discovery to grow their customer base
- Offer a superior commerce experience through customer’s wish lists and same-day shipping
- Change their homepage during the holidays to keep the site looking fresh
The solution
(The best Magento website responsive solution for Catbird)
Catbird used Magento to build custom functions including:
- In-stock and out-of-stock notification feature to ensure customers see full inventory real-time
- Same day delivery for customers who want to receive goods immediately
- Custom gift messaging to edit the wishes when sending gifts
- Favorites list to create personalized collections of products that customers want to buy and save them to their account for future reference
For design, Catbird simply used Magento Commerce 2’s responsive design to make their website look great on all mobile devices. They built a custom mobile commerce theme independent of the desktop store to deliver a seamless and multi-channel experience.
Result
Their new Magento Commerce 2 mobile site took the brand to the next level and boosts their mobile conversion.
- 6-month implementation
- Increase mobile transactions by 45%
- Grow mobile revenue by 39%
- Boost mobile conversion by 51.52%
3. Vision E Boutique
(Vision E Boutique’s Magento website case study)
Business industry
Vision E Boutique is an eyeglass retailer in the Middle East.
The challenge
For their global expansion plans, Vision E Boutique wanted to deliver a personalized experience to their online customers:
- Boost their international business
- Sell online across Gulf Coast (GCC) countries
The approach
The key to their global expansion plans were to:
- Deliver a truly personalized experience to our online customers
- Build an accessible, friendly, and clean online store that focuses on customers who shop on mobile devices
The solution
(The responsive design of Vision E Boutique’s Magento website)
In 2016, the company launched their online business on Magento Commerce. After one year, they wanted to make the best Magento website experience to maintain their growth momentum.
- Flexibility and multi-site architecture made it possible to scale globally.
- Unified platform features to save the effort and time to set up and manage a global website
- Multi-language support for customers from all over the GCC region
- “Try Me” feature to personalize customer experience
Result
After launching a new website, Vision E Boutique exceeded their expectations in every way.
- 12-week implementation
- Decrease in cart abandonment by 65%
- Increase in revenue by 47% quarter-on-quarter
4. Shinola
(Shinola’s Magento website example)
Business industry
Established in 1877, Shinola is a high-quality watch, jewelry, and leather goods company in New York.
The challenge
They usually sell out their products within a week of production. Their customers wanted to sign up for stock alerts, receive emails when items were back in stock, and wait for the goods to arrive. Therefore, Shinola looked for:
- An extension for customers to create individual product inventory alerts
- An operation alert system to ensure Shinola never misses a sale
- Easy and fast website updates as Shinola expands product range and quantity
Additionally, Shinola saw that more than 50% of their customers were accessing their website from tablets and mobile phones. So they wanted to increase the conversion rate on those channels by building a mobile-friendly website with:
- Powerful interface for mobile users
- Feel-like an app experience
- Faster page load times without reloading the page
The approach
Shinola built a mobile-friendly eCommerce platform, which was as powerful and original as their products.
The solution
(Design of Shinola’s best Magento website on mobile)
With the best Magento website solution, Shinola could have the power to flexibly customize its functions at an affordable price. It has supported Shinola’s global expansion plan with many stores in different countries via:
- Mobile-friendly experience
- Dynamic multi-channel and multilingual
Result
Shinola has seen significant improvement after launching their new website.
- Increase in mobile pages per session by 26% (YoY)
- Boost in holiday mobile revenue by 68% (YoY)
- Growth in mobile revenue by 56% (YoY)
5. Munchkin
(Munchkin’s Magento website example)
Business industry
Munchkin is a manufacturer and distributor of infant and toddler products for families around the world, with 182 product patents.
The challenge
Aiming to make parents’ lives easier and more enjoyable, Munchkin aspired to build an intuitive eCommerce store to:
- Create a digital customer experience
- Provide a mobile-friendly website for busy parents on the go
- Streamline internal processes via the integration with the Oracle ERP system
The approach
With Munchkin, Magento Commerce has been the best Magento website solution to bring their brand visions to life efficiently and quickly. Utilizing this platform, they could:
- Create an enjoyable and mobile-friendly customer experience
- Provide the necessary tools to grow your digital business
- Easily update new brands and products to the catalog
The solution
Munchkin found the main benefits of Magento Commerce were:
- Start small-scale deployment
- Increase an unlimited number of employees into the system as the business expands
- Harness Magento’s rich ecosystem of developers and partners
(Introduction to Munchkin’s best Magento website on mobile)
Result
Munchkin improved their customer experience and achieved spectacular business results.
- x3 revenue growth in the first year after launching on Magento Commerce
- x2 annual growth from the first year
- Increase conversion rate by 46%
6. Aromatherapy Associates
(Aromatherapy Associates’ Magento website case study)
Business industry
Starting in the 1970s, Aromatherapy Associates is a manufacturer of premium skin cosmetics and famous for its modern aromatherapy.
The challenge
Their stores in Asia, the US, and the UK maintain similar product categories but operate independently of each other to keep costs down. They looked forward to updating the entire website to reflect their new brand. New site needs to:
- Provide stability
- Streamline the customer journey from product page to checkout
- Implement, design, and develop functions and technologies to optimize the customer experience
- Improve online conversion rate
The approach
Aromatherapy Associates found that Magento was a feature-rich upgrade that suited their continued international expansion for:
- Scalable nature to grow with the brand
- High security with regular security patch updates to protect the business and customer data
- Platform customization to adapt to the changing requirements
- Rich scheduling feature to update the ever-changing promotions and schedules on separate websites in 3 markets.
The solution
(Design of Aromatherapy Associates’ best Magento website on mobile)
In addition to the best Magento website features only available on Commerce, Aromatherapy Associates do the following improvements:
- Design a comprehensive UX website based on online customers’ behavior data while still reflecting their brand style
- Restructure sitemaps and site navigation according to popular product recommendations and keyword research to maximize customer journeys
- Streamline the customer journey from website visit to checkout
- Resolve SEO and backlink-related issues to ensure migration to the new website
- Create dynamic pages using Page Builder, a feature of Magento Commerce for more flexible marketing and a richer shopping experience
- Simplify CMS site creation with user-friendly drag and drop functionality
- Implement Magento Business Intelligence for more comprehensive reporting
Result
After the launching date, Aromatherapy Associates’ new Magento Commerce website has been running as expected. Magento’s ecosystem has made their website more stable and improved the overall customer experience.
- Reduce page load time by almost 60%
- Increase conversion rate by 16.5%
- Increase transactions by 28.5%
- Increase average order value by 12.5%
7. Byredo
(Byredo’s Magento website case study)
Business industry
Starting in the 1970s, Aromatherapy Associates is a manufacturer of premium skin cosmetics and famous for its modern aromatherapy.
The challenge
Their stores in Asia, the US, and the UK maintain similar product categories but operate independently of each other to keep costs down. They looked forward to updating the entire website to reflect their new brand. New site needs to:
- Provide stability
- Streamline the customer journey from product page to checkout
- Implement, design, and develop functions and technologies to optimize the customer experience
- Improve online conversion rate
The approach
Aromatherapy Associates found that Magento was a feature-rich upgrade that suited their continued international expansion for:
- Scalable nature to grow with the brand
- High security with regular security patch updates to protect the business and customer data
- Platform customization to adapt to the changing requirements
- Rich scheduling feature to update the ever-changing promotions and schedules on separate websites in 3 markets.
The solution
(The responsive design of Byredo’s Magento website
Byredo became the first fragrances retailer to launch an eCommerce store on Magento 2 – one of the top Magento website solutions in the UK.
- Build 4 regional sites to cover Byredo’s main markets. Each site offers different currency options
- Provide high-quality images and product information on content pages
- Display responsively and friendly on mobile devices
- Connect locations already with 2 warehouses in Byredo
- Integrate with shared systems of the Manzanita group
Result
With the best-developed Magento website, Byredo has reaped significant online sales performance:
- Boost transactions by 30%
- Increase average order value (AOV) by 160%
8. Pierre Fabre
(Pierre Fabre’s Magento website example)
Business industry
Pierre Fabre is the largest cosmetics laboratory in the world to provide products for all genders, ages, and health conditions. Also, they are one of the largest pharmaceutical manufacturers in France.
The challenge
Having so many famous brands such as René Furterer, Klorane, Glytone, and Avène, Pierre Fabre wanted to:
- Manage easily them on the same core infrastructure.
- Customize each site’s experience to fit each customer group’s needs and brand personality
- Develop customizable, high-performance, and enterprise-class websites at an optimal cost
The approach
Pierre Fabre clearly understood the main benefits and confidently chose Magento Commerce as the best Magento website solution for their eCommerce store. Here are what they did:
- Upgrade to Magento Commerce (Cloud) for necessary stability improvements which will ensure high website performance even when traffic increases. Improve the online shopping experience on websites for both B2B and B2C customers
- Optimize inventory and shipment management
- Perform pricing and portfolio maintenance across all brands
- Ensure efficient workflow throughout the entire order management lifecycle
The solution
(The responsive design of Pierre Fabre’s best Magento website)
They moved all four of their brands to Magento 2 after finding it to be the best choice ever. New unique elements throughout the consumer journey to drive sales include:
- Manually or automatically add free samples to the cart
- Suggest and allow to add additional products to the cart
- Diversify payment methods, accept both Amazon Pay and Paypal
- Offer automatic replenishment of discount codes to encourage subscriptions
- Notify customers when they only need to spend a certain amount to enjoy offers like free shipping, so boost online sales
- Create a comprehensive portal for their physician partners to manage product pricing, delivery, and orders in their accounts
- Suggest items and stores to suppliers and customers based on product availability and location using the Store and Doctor Locator
Result
The investment really paid off, Pierre Fabre has achieved impressive results. The new designs provided much more detailed content and visuals to deliver a premium brand experience.
- Increase website performance by 30%
- Increase average order value by 10%
- Increase conversion rate by 20%
- Attract more new customers by 15%
9. Sleep Outfitters
(Sleep Outfitters’ Magento website case study)
Business industry
Sleep Outfitters, Mattress Warehouse, or Mattress King is an American bedding company that sells the most iconic brands like Stearns & Foster, Tempur-Pedic, and Sealy.
The challenge
They wanted to migrate their website from the old platform to Magento Commerce 2 and make a digital transformation with the aim of improving:
- Organic web traffic to eCommerce stores
- Customer experience
The approach
The process lasts 7 months with the following tasks:
- Collect requests (6 weeks)
- Design and develop feature (4 months)
- Prepare and run a test (1 month)
The solution
(Design of Sleep Outfitters’ best Magento website on mobile)
Sleep Outfitters used the best Magento website extensions to create a dynamic online store with an organized sales process and streamlined user interface, including:
- Quick view
- Product feed
- Multiple warehouse inventory
- Store locator and customer geographical location
- Advanced order details
- Blog
Result
Sleep Outfitters has seen phenomenal growth after launching their new Magento website.
- Organic web traffic up 56% (YoY)
- More traffic to their 97 stores
10. Monin
(Monin’s Magento website example)
Business industry
Established more than a century ago in France, Monin is a worldwide famous syrup brand with culinary creations such as blackberry sangrias, raspberry sauce, and gingerbread latte. They also manufacture and blend beverages, smoothies, and sauces for cafes, home kitchens, restaurants, and bars all over the world.
The challenge
In 2018, Monin needed to operate and grow in 160 markets, so they required a robust eCommerce platform with:
- Seamless integration with their key technology systems
- Strong flexibility to meet the customer tastes of each country
- High performance
The approach
Monin upgraded from Magento 1 to Magento 2 Commerce to expand their online business. That would help them:
- Improve coding standards
- Modernize their architecture
The solution
(Design of Monin’s best Magento website on mobile)
New Magento Commerce site benefited Monin positive impacts on user experience and business performance:
- Enhance workflow improvement
- Connect Monin closely with their partners via email
- Solve slow website problem
- Let them track customer history including abandoned cart items, recently visited pages, and previously purchased products
- Allow customers to buy products directly with checkout pops up on the product page
- Help Monin manage content-rich customer experiences with drink and cooking recipes, and how-to videos
- Integrate with WordPress blog for content marketing
Result
With the help of the best Magento website features, Monin has gained many successful achievements:
- Increase sales by 400%
- Improve conversion rate by 20%
- Grow email revenue by 10%
11. Riese & Müller
(Riese & Müller’s Magento website case study)
Business industry
Riese & Müller is a German premium bike manufacturer brand and famous for its electric folding bikes. They have more than 350 employees to assemble and distribute their products.
The challenge
In 2016, they wanted an eCommerce store, which should be as easy and fast as their bikes. Riese & Müller expected to completely convert their business to online selling with big values:
- More user-friendly
- Simpler
- More transparent
The approach
Riese & Müller decided to go with Magento Commerce to make a digital transformation for pre-order, re-ordering, and digital agent portals:
- Digitize the pre-ordering and reordering process
- Integrate to the ERP system
- Minimize errors to reduce customer service calls
The solution
(Design of Monin’s best Magento website on mobile)
Riese & Müller redesigned and integrated their B2B agency portal to have their best Magento website:
- Make it easy for customers to change existing orders and fulfill repeat orders
- Create a customer-friendly bike configuration to easily choose the right bike
- Easily switch between retail and dealer prices
- Transfer real-time order information, products, and customer data from the portal to their ERP system without errors.
- Direct customer service queries to the support team
- Send important information directly to customers through the agency portal
- Provide transparency between manufacturers and dealers through the digital ordering process
Result
After the transformation, the new Magento 2 website brought for this brand high performance, great usability, and other significant results:
- Provide 1.2M configuration options
- Handle 2,500 orders per month
- Reduce support requests by 20%
12. Hewlett-Packard
(HP’s Magento website example)
Business industry
Hewlett-Packard (HP) is a worldwide well-known business of PCs, workstations, and printers.
The challenge
When growing into the Asia-Pacific market, they needed to manage 5 different online stores but still ensure the following targets:
- Achieve rapid online growth
- Promote “online to offline” sales model
- Work seamlessly across customer touchpoints and multiple geographies
- Keep sustainable cost structure for future global rollouts
The approach
HP designed a three-tier structure using the Magento characteristics:
- General site navigation, security, and different page templates for customers in each country
- Content and project strategy management
- 360-degree customer integration
- Omnichannel function with online stores and in-store POS system
The solution
(Design of HP’s best Magento website on mobile)
HP used Magento Commerce 2 to control the overall eCommerce elements while still empowering countries and regions:
- Provide localization types such as language, logistics, and payment
- Implement Magento Commerce powerful built-in features “Click and collect” in India
Result
Implementing the best Magento website features, HP has enjoyed their success in the Asia-Pacific market.
- 600 “Click and collect” stores in India
- 23% of customers choose to buy online and collect in stores, so increase valuable traffic
After that, they wanted to expand these wonderful experiences to all other markets.
How to create a website using Magento
You can check our ultimate guide to launch your best Magento website from scratch to have the best details about:
- Checklist before you start
- Phases involved in launching a new Magento store
- The best practices after the launch
- How to choose the best Magento website design and development company
Conclusion
We hope that after 12 top Magento website examples of eCommerce stores, you have understood the reasons why Magento 2 is essential for eCommerce website development. Also, you may be aware of recently emerging trends that help merchants to increase user experience, improve performance and design on mobile devices.
Besides, we recommend you to read more about PWA Storefront – the newest and fastest technology trend that you can’t ignore when researching to build or restructure your Magento website.
