Maintain your profit margins
Compared to deep discounts or free shipping, adding a gift with purchase can also be less costly for your bottom lines.
If you’re running a discount across your store, you lose money that should have been yours without the discount.
However, if you keep the item’s original price and add a free gift to the purchase, the only cost you have is the costs of the main and gift product. Gift with purchase is an excellent option to add more items to the sale, especially low-value or slow-moving stock. By offering a gift with a low cost and high perceived value, both you and your customer can benefit from this sale.
Using free gift offers has many benefits for retailers. Next, let’s look at 7 steps to build your gift with purchase marketing campaign.