Who should read this?
Outleets: Seamless omnichannel retail and growth with Magestore POS
Department store
1 webstore
& 1 physical store
& 1 physical store
United States
Magento Open Source 2.4
This case study will be especially relevant for those interested in:
- B2C eCommerce
- Magento | Adobe Commerce
- eCommerce and POS integration
- A Magento-native POS solution with 2-way synchronization in real time
- A department store with a wide range of consumer goods
A multichannel retailer supplying a large volume of daily essentials
Outleets is a well-established retail brand offering 10,000+ everyday essentials across different categories: Electronics, home and kitchen, health and beauty, toys and games, and more. They distribute their products through both wholesale and retail channels, with a primary focus on retail.
Outleets operates a large physical store in Florida, United States, and sells online through major marketplaces like Amazon, eBay, and Walmart. Their brick-and-mortar store handles 500–800 orders per day.
Daniel Helled, one of Outleets’ owners, has been leading the business for 11 years.
The imperative need for a new POS to streamline omnichannel retail operations
In 2024, as their business grew rapidly, Outleets relocated their physical store to a larger space, still in Florida. With this major transition, Daniel and his team also saw an opportunity to tackle several operational challenges.
One key hurdle they faced was their outdated POS system, which no longer met the needs of their evolving business:
- Unable to sync offline sales data to the Magento backend, forcing them to manage online and in-store sales separately
- Cannot integrate with Outleets’ custom management system, wasting time and effort for manual data entry
- Restrict customization, making it difficult to meet unique business needs and support future growth
From exploration to the perfect match: Magento-native POS by Magestore
Outleets’ requirements
Daniel was fully aware of the pain points in their system, which is why his top priority in choosing a new POS was finding one native to Magento.
- Sync data seamlessly with Magento
“The top requirement is that the POS must sync all data accurately with Magento.”
- Allow for customization
“We want to have a fully open source solution because we have a lot of customizations and special needs right now and in the future. I don’t want to have any limitations on that.”
- Enable quick implementation
“We need a quick implementation since our new store is opening in two months.”
After thorough research, he discovered Magestore, a leading Magento-native POS solution trusted by retailers worldwide. Magestore POS checked all the boxes, making it the ideal solution to support Outleets’ growing retail operations.
Magestore’s capabilities
Magestore Magento POS helps Outleets save time and effort in managing entire omnichannel business operations efficiently.
Streamlined checkout process
Outleets completes checkout in under 15 seconds using Magestore POS, effortlessly handling high transaction volumes during peak hours.
Seamless order refund
Outleets’ staff can process refunds through multiple methods, even without a receipt, ensuring a convenient experience for customers.
Omnichannel order management
Outleets doesn’t have to manage online and offline orders separately anymore—everything is now unified on a single platform.
Fast and easy implementation
Despite the tight timeline, Outleets launched their new store smoothly, thanks to Magestore’s responsive implementation team.
Flexible customization
Outleets values Magestore’s ability to customize and add new features, as their rapid business growth comes with unique requirements to support their operations.
Smooth integration
Outleets’ custom management system works well with Magestore POS to centralize data and streamline entire operations.
”For any Magento retailer looking for a POS solution that natively works with Magento and seamlessly integrates with all other systems, I highly recommend Magestore POS. It’s fast, user-friendly, and cost-effective—an excellent out-of-the-box Magento-native POS solution
Daniel HelledOwner of Outleets
Committed support for the entire journey
“The support from the team is excellent and professional. The product was delivered as expected. Everything was great, to be honest.”—said Daniel.
“Furthermore, after the integration, we had some additional requirements and issues to resolve. Magestore was there for us, working closely with us every step of the way. We are very pleased with their service.”—Daniel shared.
Outleets’ success story continues with Magestore
The rapid growth of Outleets comes with the need for continuous improvement in operations. Believing in Magestore’s solutions, Daniel emphasized that Magestore remains a reliable partner for future expansion.
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