Here are the key metrics on a sales dashboard:
The total sales for all products and services recorded in a period, without any deductions. For retailers, this is calculated by multiplying the quantity of products sold by sales price.
Gross sales is an indicator of growth, for they tell sales managers how much and how fast they’re selling.
Sales margin helps sales managers identify the profit your business makes on the sale of a product or service.
To calculate margin, subtract the costs of the sales from the gross number. The costs for retailers usually include discounts, cost of goods, and commissions.
Price reduction for items based on products, customers, and so on. Sales managers need to keep track of discounts to measure how effective your promotions are and ensure that the business doesn’t end up losing too much money with discounts.
Number of products sold within a certain period. Sales managers can see which products are selling well, and at which locations.
Product returns from your customers. Sales managers should track refunds to identify potential issues with products or locations, and ways to improve customer satisfaction.
In addition to the 5 key metrics, sales summary reports can also include receivable amount, tax amount, basket size, basket value, transaction count.