Build brand awareness
We all know the importance of word of mouth, especially our friend’s practical tips for products or services. But sometimes, we only get convinced until we have a chance to test the product. Back to the daily situation we’ve mentioned in the beginning. If a customer loves your brand and wants to suggest it for their friends or relatives, they can buy your products and give them to their friends. Sometimes, the products don’t fit with the receivers and they have to come to your stores in exchange for other items. It may cause inconveniences and bad shopping experiences.
What should we do about it? Offering physical gift cards for customers appears to be the most appropriate solution. We all love receiving gifts. So let your customers the chance to give your gift cards to their beloved ones. Thus, those introduced can visit your stores and experience shopping rather than coming to ask for problem-solving, in this case, it is an exchange for other items.