Manage Magento Store - How to create a magento newsletter


How to create a magento newsletter

Newsletter is one important factor in marketing activities. It informs your customers about new promotion campaigns, products, updates… Besides, Magento Newsletter allows the store owners to send the newsletter to customers who are subscribed to them.

Enable Newsletter options

In order to create a Magento newsletter, first you must enable the Newsletter options to make customers confirm that they agree to receive newsletter from you. You can turn on this function from Magento Admin Panel: System/Configuration/Customer/Newsletter

 

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After that, you should expand the Subscription Options and change the value of Need To Confirm field to Yes.

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To save the modification, you should click Save Config button.

Create Newsletter

You can create new template for newsletter through Magento Admin Panel: Newsletter/Newsletter Templates/Add New Templates

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In New Newsletter Template, you should fill in the fields of template name, template subject, sender name, sender email and template content. You can see the preview of the template by choosing Preview Template to check all information and content.

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If you are sure that it is a good newsletter template, you should click Save Template

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Send Newsletter

Now, your newsletter is ready for sending to subscribers. To send it, you should choose the function Queue Newsletters.

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You can plan when to send the newsletter in Queue Date Start and list of subscribers in Subscribers From. And then, you should select Save Newsletter

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