Magento Introduction - Magento features list

Magento features list

Magento is a feature-rich eCommerce platform solution that offers merchants complete flexibility and control over the functionality of their online channel. Magento’s search engine optimization, catalog management, and powerful marketing tools give merchants the ability to create sites that provide an unrivaled shopping experience for their customers. 

Magento’s intuitive administration interface allows you to tailor your site to your unique business needs. Completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution.
In this post, we will provides you with an in-depth look at Magento’s feature sets:

Marketing, Promotions and Conversion Tools

Related products, up-sells and cross-sells

• Catalog promotional pricing with the ability to restrict to stores, categories or products

• Flexible pricing rules with ability to restrict to stores, customer groups, time period, products, and categories
• Coupon codes for promotion. Easy to manage and monitor coupon usage and generate detailed reports
• Multi-tier pricing for quantity discounts
• Product bundles
• Recently viewed and compared products
• Google Website Optimizer integration for A/B and multivariate testing
• Free shipping options
• Newsletter management
• Send wish lists by email

Site Management

  • Control multiple websites and stores from one Administration Panel with the ability to share as much or as little information as needed 

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Search Engine Optimization

100% search engine friendly
• Google Site Map
• Friendly URL’s
• URL rewrites give full control of URL’s
• Meta-information for products, categories and
content pages

Catalog Management

  • Inventory management, batch import and export of products, different tax rates per location, additional product attributes.
  • Simple, configurable (e.g. size, color, etc.), bundled and grouped products
  • Create different price points for different customer groups, such as wholesalers and retailers
  • Virtual products & downloadable/digital products with samples
  • Unlimited product attributes

Catalog Browsing

• Layered / faceted navigation for filtering of products in categories and search results

  • Filter products by price and display a range of prices based on even increments or by a similar number of products within each range

• Static block tool to create category landing pages
• Product comparisons with history
• Configurable search with auto-suggested terms

• Breadcrumbs
• Ability to assign designs within category and product level (unique design per
• Recently viewed products
• Popular search terms cloud
• Product listing in grid or list format

Product Browsing

• Multiple images per product
• Product image zoom-in capability

• Related products
• Stock availability
• Multi-tier pricing upsell
• Product option selection
• Grouped products view
• Add to wish list
• Send to a friend with email
• Share on Facebook

Checkout, Payment and Shipping

One page checkout, SSL support, checkout without having an account

• Integration with Payments gateways

Shipping to multiple addresses in one order

• Ability to specify allowed destination countries per method
• Flat rate shipping per order or item

• Free shipping
• Table rates for weight, sub-total, destination and number of items
• On-site order tracking from customer accounts

Order Management

  • View, edit, create and fulfill orders from the admin panel
  • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
  • Print invoices, packing slips and shipping labels
  • Customized Order Status

Customer Accounts

  • Account dashboard 

• Address book with unlimited addresses
• Order status and history
• Re-orders from account
• Recently ordered items
• Default billing and shipping addresses
• Newsletter subscription management
• Downloadable/digital products

Customer Service

Contact Us form
• Create and edit orders from the admin panel
• Order history with status updates
• Password reset email from front-end and
admin panel
• Customizable transactional emails

International Support

Support for localization, multiple currencies and tax rates
- Includes support for WEEE/DEEE in EU

  • Support for accented characters and right to left text
  • Configurable list of allowed countries for:
  •  Billing addresses with ability to specify per payment method

Analytics and Reporting

• Integrated with Google Analytics
• Admin dashboard for report overview
• Sales report
• Tax repor

Mobile Commerce

Support for native applications on iPhone, iPad
and Android mobile devices
• One admin panel for multiple devices
• Seamless integration with your current product catalog, CMS and store configurations
• Real-time customization including updates for promotions and merchandising
• Support for a wide range of checkout capabilities


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