Magento Basic Setting - Magento Google Analytic


Magento Google Analytic

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Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It's the most widely used website statistics service.

The basic service is free of charge and a premium version is available for a fee.

Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

First you need to sign up at http://www.google.com/analytics/sign_up.html. You will receive a Google Analytics account number. Write it down since you will need it for the Magento configuration.

Now, you need to configure the Google Analytics tracking in your Magento store. Open the your Admin area and navigate to System -> Configuration -> Sales -> Google API and expand the Google Analyticssection.

Magento Google Analytic

Pick the Yes option from the Enable drop-down menu. Enter the Google Analytics account number in theAccount number field and click on the Save Config button. That's it, the Google Analytics code is added to your site.



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