Newsletter is a mass publication about a topic of interest to subscribers. It is considered as one of the most powerful and affordable marketing tools by spreading news regarding future promotions on your store that can attract more customers. Magento 2 gives you the ability to publish and distribute newsletters to customers who have subscribed, plus tools to produce your newsletter, build and manage your list of subscribers, develop content, and drive traffic to your store. If you decide to use it, this article is for you, because in this articles, we will introduce to you how to manage newsletter in Magento 2.
All screenshots are Magento 2.3 version.
With Magento 2, you can manage newsletter well with:
- Configuring Newsletter
- Sending Newsletter
- Managing subscribers
- Checking newsletter problems reports
How to configure Newsletter?
Firstly, login to your admin area and navigate to Stores> Configuration. Then click to expand Customers tab and select Newsletter.
Then you need to configure the email templates and senders for the following:
– Success Email;
– Unsubscribe Email;
– Confirmation Email.
If you would like to give your potential subscribers a possibility to think twice before actually subscribing, you need to change Need to confirm field to Yes.
And if you would like to allow guests of your website to get your newsletter, you need to select Yes in Allow Guest Subscription.
After that, you press the Add New Template button.
When complete, click the Save Config button.
How to send a newsletter?
Navigate to the Marketing>Newsletter Template section from your main admin dashboard. Then, Click on the newsletter template you want to send.
Then you choose the Date and Time when you want your Newsletter to be sent and press the Save Newsletter button. In the column Subscribers From you have to choose the group of subscribers you want to send the Newsletter to. But if you don’t press it, by default your Newsletter will be sent to the whole list of your subscribers.
How to manage newsletter subscribers?
In Magento 2 there is a possibility to subscribe your current customers to your Newsletter. And I will show you how it can be done.
First you enter your Customers list. Customers -> All Customers.
Then you select a customer you would like to subscribe to your Newsletter and click on the line of the customer you would like to add to your subscription list.
Then on the left, you find Newsletter Tab and press it.
And finally, you subscribe the customer by putting the tick in the Subscribe to Newsletter box and press the Save Customer button.
In addition, you can have Guest Subscribers if you allow Guest subscription.
Users who even didn’t buy any of your articles can subscribe to your Newsletter via the form that is placed on your site if you allow it in the settings.
You can manage all kinds of subscribers in Marketing – > Newsletter Subscribers. In this tab, you can easily cancel a subscription and export the list of subscribers.
If you think there are issues with your Newsletters or your customers are complaining that some of them haven’t received their emails, you can check for issues in the report located in Reports> Newsletter Problems Report.
Here you will be able to see a detailed report with date/time and exact error number/text for the emails that have failed to send.
That’s all about how you can manage newsletter campaign in Magento 2. With the information here, Magento 2 newsletter will be in your control. Use this Magento 2 configuration in the right way, it can make a really good effect to your customers. So, take a little time on it, you will not regret.
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