The release of Magento 2 brings a lot of useful eCommerce features and great performance, but the default functions of Magento 2 are not enough for the complicated eCommerce sites. Therefore, there is always available for improvement and Magento 2 extensions are borned with the purpose of helping enhance e-commerce user experience, ensure a successful online shopping experience.
With an eCommerce website, user experience plays an extremely vital role because that is where users usually visit your store and find out whatever they want.
Making this process easy for users is a sure way to make profits. So, you should focus on building a quick, easy, and informed path to purchase. If you don’t have a team of experts to enhance the default functions of Magento 2, the use of Magento 2 extensions is a good starting point for enhance a successful eCommerce experience. Let’s take a look at a few Magento extensions that are built especially for advanced user’s shopping experience.
Although the navigation is available in Magento 2 by default, when you have a lot of categories, variable products or products with many options, you need a better navigation to guide users in the right direction and assist in finding out these favorite products. The purpose of a navigation menu is to get people where they want to go. So, you may help visitors browse easily with the advanced menu like Mega Menu. Mega menu have been considered as a top-choice of most retailers thanks to its utility and have been endorsed by UX experts including Jakob Nielsen for their ease of use.
The Magestore Mega Menu extension provides both horizontal and vertical menus with most popular effects. You can fully customize menu style like width, color or even position. Especially, your mega menu will look great on mobile devices. With Mega menu, your users easily see everything at once without having to scroll as well as easily create subcategories. A study of Jeff Sauro has shown that at any time, 68% of users on your site have intention to browsing and only 16% are actually making a purchase. Therefore it’s important to have a website with good navigation.
Shop By Brand Magento 2
In addition, if you want your customers actually to end up buying your products, you need to ensure that their process of looking for and buying products from your website is the most convenient. For example, your site should let users shop in different ways next to general categories…such as shop by brand, or by new arrivals. With these stores which have tons of products from different brands, then you need a better navigation & filter by brand for sure!
Although Shop by brand is available in Magento 2 by default, your customers only can filter products by brand along with other attributes on sidebar. From the administrator aspect, it’s quite difficult for you to understand how these brands are performing to optimize supply chain. But with Shop by brand, you can utilize brand favour to increate sales and bring a totally new shopping experience to your customers with many positions to display brands & easier brand search.
A fast, simple and secure purchase process.
Don’t let customers be impatient with creating new account on your site due to a lot of required information. Let them use their social accounts like Facebook, Twitter, Google, LinkedIn, etc. to log in in a blink. Customers click on preferred account button, enter username & password and yay, their accounts are created. Simultaneously, that let buyers checkout without creating an account is also an effective way to increase the rate of successful shopping. Although, customers are not forced to create and remember a new login and password, the benefit of creating an account is stressed. So, you should consider to find out the reasonable moment to get information from your visitor.
One Step Checkout Magento 2
Probably one of the most important points in eCommerce experience is that the whole purchase process becomes smooth, easy and safe. So, your checkout process needs to be as simple, logical and fast as possible. Don’t complicate it. The less time customers spend on checkout, the fewer carts they abandon!
The checkout process has been significantly improved in Magento 2, but it is still far from being perfect. The number of steps is two, so you will absolutely agree that it should be reduced to 1. If you also think that this is a necessary thing, Magestore One Step Checkout is the best solution for you. This is one of the most reliable and full-featured checkouts with 40% faster than default than Magento checkout, helps your sales double without dropping any items off in carts. It gathers all checkout steps on a single page providing customers with a top-notch shopping experience.
Self-service help will be the first choice
FAQ Magento 2
Because your customers always have tons of questions in mind, both before & after their purchase. And faster answers means happier customers! Studies point out that a whopping 91% would prefer using a knowledge base as self-service over contacting a support agent (gartner.com).
That’s why a Magento 2 FAQ becomes a must in any business to deflect costly, repetitive inquiries and drive support efficiencies. And here comes the extension to help you set up your own beautiful and informative FAQ page with ease!
The Magento 2 extension is the efficient eCommerce solution for business websites. They are considered as the key to win customers, help the store owners to take their online business to the next higher level.
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